About Us

Meet the Founder


Halit Lichtenson founded MyWay in 2007 as a “startup coaching house” with the goal of helping entrepreneurs increase the success of their startup ventures. Halit’s extensive experience in both high-tech investments and personal coaching made launching MyWay a natural choice for her. Since founding MyWay, her approach has already proved itself with a number of entrepreneur clients (read what they say about Halit here).

Prior to launching MyWay, Halit spent four years with Catalyst Venture Capital Fund, a late-stage Israeli VC with $80M under management. Before joining Catalyst Fund, Halit served as the Marketing and Business Development Manager of Talent Solutions, a security surveillance solutions provider. Previously, she served as an analyst for 4HighTech Investment House and as a business consultant for several Israeli start-ups.

Use all you've got, turn your passion into business

"Use all you've got, turn your passion into business."

Halit holds a B.A. in Management and Psychology from Tel Aviv University and an MBA Cum Laude from Ecole Superieure de Gestion in Paris. She is also a graduate of the Coaches Training Institute (CTI), a US-based global coaching school accredited by the International Coach Federation (ICF).

Halit served in the Israeli Air Force Attack Helicopter Squadron, she is a professional flamenco dancer and publishes Entrepreneurship columns in TheMarker and Globes, two of Israel’s leading business dailies.

Dare!, Extend beyond your comfort zones

"Dare! Extend beyond your comfort zones."

Be creative and playful, enjoy the ride.

"Be creative and playful, enjoy the ride."